Black Friday Deals 2018 will kick off earlier than ever this year, which means you don’t have to wait until November 23rd. The big retailers out there are ushering in the start of the Christmas shopping season with pre-Black Friday sales, and will also be opening their doors on Thanksgiving.
The majority of retailers will roll out their Black Friday ads in early November, releasing their deals one to two weeks prior to the actual day. Online retailers are likely to send the loyal customers on their mailing lists discount codes for the retailers' early Black Friday sales.
Given the fact that the event has started earlier and earlier in the past few years, you can bet bottom dollar we’re going to see more of the same with Black Friday 2018 deals. Trying to pinpoint the official start time of Black Friday 2018 is like trying to shoot a basketball through a moving hoop - nigh-on impossible. Much like Thanksgiving, Black Friday has basically reached holiday status itself and the sales start and finish way before and after the official date.
Repeat antics of pre-Black Friday sales of the past
Black Friday sales are often extended across a whole week. Discounts and sales are the norm all year round, something which has made Black Friday less crucial to bargain hunters, one major reason why the retailers needed to act. Previously, we have seen Walmart kick off its Black Friday sales two weeks prior with huge savings on electricals, with savings of over $100 to be made.
Walmart isn't the only large retailer set to start its sales early. If you’re looking for a new wardrobe, then you’re in luck, as fashion retailers are also set to hold Black Friday sales. Last year, Columbia offered as much as 60% off apparel for the entire family and it’s almost a given that they will do the same this year.
J. C. Penney is also in on the act and will open its stores at 2pm on Thanksgiving for 32 straight hours, giving you the perfect opportunity to slip away from the turkey and into retail heaven.
Kohl’s is also starting early, with its online sales starting a full three days before Thanksgiving. However, Kohl’s will actually start its Black Friday celebrations much earlier if it repeats last year’s antics. At the very beginning of November, Kohl's offered a ton of holiday deals, giving shoppers a chance to earn Kohl’s Cash in return for further discounts off their products.
Target is set to allow customers to reap the rewards of Black Friday for one day only before the big day: on the first Monday of the month.
Retailers using different initiatives
Every retailer has its own initiative when it comes to Black Friday. With Black Friday, Amazon also started early last year, with one of its main early savings offering 40% off Mega Bloks, great for helping you to tick things off the kid’s Christmas list. The online giant also tends to offer day-only deals for every day of November - so, when it strikes midnight after Halloween, be sure to keep your eyes peeled.
Using Black Friday in a bid to lure customers with attractive discounts, retailers are certainly not messing around when it comes to Black Friday. Target generally offers something it calls a Black Friday Preview Sale, where the retailer sells items at a discount for a limited time.
The company is also planning to offer an early access sale available two days before Thanksgiving exclusively to Target credit card holders. As over 100 deals are set to go live on that day, it could be well worth your while to check them out, with savings to be made on toys, games consoles, televisions and much, much more. With this sale, Target is set to have the most deals it has offered ahead of Thanksgiving.
This is not a lone move by Target, but part of a much larger trend whereby retailers have been promoting Black Friday well ahead of the official date. Walmart will also be in on the action, starting its season discounts the weekend before with a series of in-store holiday parties and events that will be held right through until Christmas.
Sears and Kmart are also retailers to keep an eye on, as bosses will putting all of the merchandise at both stores on sale for the entirety of the Thanksgiving and Black Friday weekend. And these certainly won’t be small discounts, ranging anywhere between 10% and 50%. With deals like these, handling the hustle and bustle of the store will be well worth it.
That said, when you see a wide-reaching sale like this, don't be too quick to rule out the possibility of an ulterior motive by the retailer if it has failed to record a profit for some years now. The company might be looking to entice customers to buy big to help make up for this loss.